Goal Five

Pictured above: Goal Five founders Keely Wachs, Carrie Kessler, and Ann Kletz.


Goal Five started with the mission to be a sports brand for her. The organization noted that for the longest time, performance apparel had been made with only men in mind. Goal Five puts women first. Their apparel celebrates her because the game needs our greatness. As a brand, Goal Five exists to empower women to even the playing field.

Brand ambassador and Utah Royals Forward, Tziarra King. At the intersection of authenticity and fashion Goal Five’s new collection represents the long-standing fight for Equal Play.


Goal Five takes its name from the UN Sustainable Development Goal 5:

“Achieve equality and empower all women and girls.” 

Women In Soccer was created in conjunction with this same UN goal and our partnership with Goal Five is another way we honor our commitment to working with organizations who are ready to change the game for ALL women and girls. 

Whenever you buy from Goal Five, 5% of the profit goes to their global partners who work relentlessly to get more girls and women on the soccer pitch. 

Goal Five Athlete and FC Bayern Munich defender, Gina Lewandowski, did a soccer camp in Germany where she used the game as a means of education for girls in Tunisia.

Goal Five and WIS share the same drive to support all women in the game. As WIS founder Courtney Levinsohn put it, “When I first put on Goal Five apparel, I felt more confident like I had a new uniform that was made for me and this inspired me to return to the playing field! Goal Five cemented my belief in soccer for social change and heavily influenced my lens as I produced Coach and created the WIS network.”

Check out WIS Expert Member Tracy Hamm leveling up her game in Goal Five gear.


Goal Five Co-founder and CEO Ann Kletz will be a panelist on our “Design Talk” at the May 19 WIS Career Fair. The panel will be moderated by Lindsey Jones, Goal Five’s EVP and Director of Marketing, and will focus on how design can be used to change the cultural norms of sports. Plus, the Goal Five team will have tips for upcoming designers on how to break into the apparel industry.